Introduction to Economics, Micro & Macro Economics, Significance & Limitations, Demand Analysis , Law of Demand, Determinants of demand and consumption , Elasticity of Demand : Types and Demand Forecasting methods.

Theory of Production, Firm and Industry, Production Function, Cobb Douglas Production function, Laws of returns - internal and external economies of scale, Break-Even Analysis. Concept of Break-even point (BEP), Break-even chart, breakeven point , Determination of BEP in volume and value

Cost concepts , Fixed Vs Variable costs, explicit Vs implicit costs, Out-of-pocket costs Vs imputed costs, Opportunity cost, Introduction to Markets, Market structure, features of Perfect competition, Monopolistic competition, monopolistic market .

Capital and its significance, Types of Capital , fixed capital, Estimation of Fixed and Working Capital, Capital Budgeting Methods, , Pay back method, Accounting Rate of Return (ARR), Net Present Value (NPV), IRR methods.

Double Entry Book Keeping, Ratio Analysis, Computation of Liquidity ratios, Net Profit Ratio, Analysis and interpretation, Terms of ratio analysis.